Coca-Cola - #samefeeling
Information
Campaign: #samefeeling
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Coca-Cola’s initiative is a powerful example of brand bravery and media thinking, to restate its equality value for all Romanians.
Strategy:
We fueled brands’ message to reach the mass audience through gradually echoing of different opinions in the society, with one message on social media, as a real-time reaction, one week ahead of the Referendum in Romania, on changing the family definition.
Results:
Coca-Cola managed to attract overwhelming positive real-time mass-reactions cross-media, minimizing the danger of the backlash of the brand in a traditional society.
Digital
