Public Case Summary

Brand: Kinder
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agencies: STARCOM | Media post Hit Mail

Public Case Summary:
Kinder was aiming for the 1st position in seasonal confectionary by outperforming Milka, the leader. While the seasonal landscape started to look the same, Kinder needed to differentiate through experience. Starting from a parents’ seasonal problem – kids doubting Santa’s existence – we created a tool that would restore their belief. We created Santa’s Line, a tool for parents to excite their kids and an amazing experience for kids. The activation helped Kinder become the most salient brand in digital and the best performing seasonal chocolate confectionery brand.

Team: Silviu Nedelschi, Executive Creative Director - Publicis Romania // Veronica Ciacoveanu, Digital client lead - Publicis Romania // Ana-Maria Taralunga, Group Creative Director - Publicis Romania // Simona Dinca, Client Manager - Publicis Romania // Greta Apostol, Art Director - Publicis Romania // Mirela Iordache, Client Manger - Publicis Romania // Vladut Tanase, Sr. Copywriter - Publicis Romania // Miruna Cojocaru Draguleanu, Client executive - Publicis Romania // Vlad Mihai, Art Director - Publicis Romania // Elis Iaia, Head of Digital Strategy - Publicis Romania // Emil Mititelu, Digital Client Lead - STARCOM // Marius Farcasanu, Web Graphic Designer - Publicis Romania // Adrian Alexe, Client Lead - STARCOM // Mircea Craciun, Sr. Copywriter - Publicis Romania // Elena Carcu, Copywriter - Publicis Romania // Bogdan Dascalu, Account manager - Media post Hit Mail // Alexandru Zaharia, Account Manager - Media post Hit Mail // Alexandru Tofan, Art Director - Publicis Romania // Bianca Loboda, Client Lead - Publicis Romania.

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