Timişoreana - Sărbători acasă

Information

Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising

Background/Objectives
Strategy
Results

Background/objectives:

In a cluttered and clichéd Christmas environment, Timisoreana aimed to enhance its brand equity and sales, while staying true to its purpose: to pass on the legacy of celebrating Romanian winter traditions.

Strategy:

With an appeal to genuine emotions, Timisoreana celebrated the hosts: when you prepare the celebrations with dear ones in mind, you create the magic of Holidays.

Results:

Timisoreana proved that its main value, authenticity, is not out of season and set itself as the beer of winter holidays’ meals.

TV

Splitscreen_ProTV_Sports

Splitscreen_Realitatea_News

Winter

Outdoor

Facebook App - Predicting Guests

Testimonial

Winter Wishes Facebook Album

OUTDOOR

4pack

6pack

Trade-Key Visual

OTHER

Mega Mall BTL Activation Bottle Label Winter

Mega Mall BTL Activation Flyer Winter

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