Timişoreana - Sărbători acasă

Information

Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising

Background/Objectives

Strategy

Results

Background/objectives:

In a cluttered and clichéd Christmas environment, Timisoreana aimed to enhance its brand equity and sales, while staying true to its purpose: to pass on the legacy of celebrating Romanian winter traditions.

Strategy:

With an appeal to genuine emotions, Timisoreana celebrated the hosts: when you prepare the celebrations with dear ones in mind, you create the magic of Holidays.

Results:

Timisoreana proved that its main value, authenticity, is not out of season and set itself as the beer of winter holidays’ meals.