First Bank - Scare your bank!

Public Case Summary

Campaign: Scare your bank!
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

Public Case Summary:
First Bank leveraged its American blood and the insight that what people love most about Halloween is the fact that it’s the only silly-scary holiday to create the first campaign in which clients are incited to scare their current banks by applying for a loan with First Bank. In true Halloween spirit, the hero of the campaign was our Personal Needs Loan with horrifyingly low interest rate.

Team: Mihai Gongu // ECD SEE Cheil Centrade, Andreea Predoiu // Account Executive Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Bianca Cauc-Bitu // Account Director Cheil Centrade, Viorel Ruse // Marketing & Communication Director First Bank, Mihai Terecoasă // BTL & Production First Bank, Alina Petcu // Marketing Specialist First Bank, Daniela Bărăitaru // Marketing Specialist Insights & Social Media First Bank, Mihail Tănase // Senior Marketing Specialist First Bank, Cristina Drașovean-Oniceanu // Senior PR & CSR Specialist First Bank, Marius Bucur // Director Cyclop Film, Tudor Lucaciu // DOP Cyclop Film, Mircea Lăcătuș // Senior video editor Chainsaw Studio, Elena Munteanu // Senior Media Manager OMD România, Crenguța Roșu // Co-Managing Partner & Founder DC Communication.

Creative Reel

Images of Creative Work

Carousel Facebook

Digital OOH

Key Visual


Totem HQ

TVC Screenshot

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