Secom - The Catalogue of Modern Challenges

Information

Campaign: Secom - The Catalogue of Modern Challenges
Client: SECOM
Brand: SECOM
Submitted by: McCann Worldgroup România
Contributing Agencies: UM Romania// Mccann PR// MRM/Mccann Romania

Background/Objectives

Strategy

Results

Background/objectives:

Our aim was to create a platform that would help Secom® communicate its portfolio and strengthen its brand image. The objectives were to increase sales, market share and brand awareness vs. last year, same period.

Strategy:

We acknowledged the fact that science & technology improve natural resources to their maximum potential and used it in Secom®’s benefit.

Results:

At the end of the campaign we achieved overwhelming results, overpassing our objectives on all three indicators: sales, market share and brand awareness.