eMag - Shop anytime, anywhere

Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis România
Media Agency: Zenith România

Background/objectives: This case is about visionary leadership, about a brand looking for new horizons way before others, about the courage to create a new shopping habit in order to stay ahead of the curve.

Strategy: Our winning strategy was to give consumers a new power they didn't have so far: the power of shopping on the go whenever they felt like it. We could create endless shopping opportunities, countless moments of "I always wanted that dress", "I have to have that glasses too", "I've been looking for this headset" etc.
The Jed

Results: eMAG became the best shopping mobile application in Romania and the main source of growth for eMAG business, driving record number of visits, orders and generating impressive revenues by the end of 2015.


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