Carrefour - Shop like a Jedi


Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România & Nurun
Media Agency: Zenith România


Background/objectives: Carrefour is Romania's longest-standing hypermarket facing the hardship of the new retail order. The hypermarket needed a big comeback by the end of 2015, strong enough to help the brand stop the bleeding.

Strategy: To celebrate the cinema release of Star Wars CARREFOUR INVITED ROMANIA TO SHOP LIKE A JEDI.

Results: SHOP WITH THE FORCE interactive billboard registered the highest participation rate in a shopping activation helping Carrefour MegaMall become the most visited and best selling Carrefour in Romania in Q4 2015.

Other Advertising Communications

Carrefour - Shop like a Jedi - IN STORE Activation


Carrefour - Shop like a Jedi - Digital Billboard

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