Carrefour - Shop like a Jedi
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România & Nurun
Media Agency: Zenith România
Background/objectives: Carrefour is Romania's longest-standing hypermarket facing the hardship of the new retail order.
After a low-performing Easter season, Carrefour needed a big comeback by the end of 2015, strong enough to help the brand stop the bleeding.
Strategy: To celebrate the cinema release of Star Wars CARREFOUR INVITED ROMANIA TO SHOP LIKE A JEDI.
The Jed
Results: After a low performing Easter Season, without flashing aggressive price offers and with a significant smaller network than its competitors, Carrefour turned around its decline, proving how imaginative and strategic use of Star Wars sponsorship can create significant brand business growth.
TV
Spot TV
Radio
Radio
Online
Facebook activation 1
Facebook activation 2
Print ad
Outdoor
Ooh
Other Advertising Communication
Digital Billboard
In store activation
