KFC - Smart Menu - Buy with likes

Information

Campaign: Smart Menu - Buy with likes
Brand: KFC
Client: US FOOD NETWORK
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA, UM Romania, Golin

Background/Objectives
Strategy
Results

Background/objectives:
KFC needed to boost its sales after the winter holidays with its most-wanted value offer, the Smart Menu, fighting the scarcity of money of its target, and the aggressive promos of its competition.

Strategy:
We transformed the regular currency into Internet Fame for Smart Menu offer: 12,5 LEI became 1250 Likes, from their Facebook posts collected during winter holidays when scanning their profile on KFC’s site.
So Likes can Feed you.

Results:
KFC’s Smart Menu had +11.9% value sales increase vs PY and boosted customers’ involvement on its own digital media.

TVC

Internet Advertising

OOH & PoP

Click to access the login or register cheese