Telekom - Smart TV Stick launch
Campaign: Smart TV Stick launch
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Public Case Summary:
Launching new Smart TV stick subscription significantly increased Telekom market share despite pressure from both the competition and new pandemic restrictions, with a tremendous effect on Telekom’ market share across TV and in improving Telekom’s image
Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Loredana Paraschiv // Senior Account Executive LEO BURNETT, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela Sevastița // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication Telekom România
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