Telekom - Smart Wi-Fi

Public Case Summary

Campaign: Smart Wi-Fi
Brand: Telekom
Client: Telekom România
Lead Agency: Leo Burnett România
Contributing Agency: Media Investment

Public Case Summary:
Smart WiFi became a Telekom bestseller item and an European best practice.
Positioned as “internet right from the socket”, we solved people’s biggest pain points when it comes to getting fix internet in their homes - the nightmare of drilling holes in the walls and extra cables.

Our creative strategy highlighted the product benefits answering to these pain points. We are proud to have identified and leveraged these pain points, which in retrospect might seem so obvious, yet no other telco brand addressed them until now.

Team: Vasilije Corluka, Chief Creative Officer - Leo Burnett Romania // Andreas Aron, Group Creative Director - Leo Burnett Romania // Viorel Holovach, Senior Art Director - LEO BURNETT // Mihai Lucanu, Head of Client Business Management - Leo Burnett Romania // Magdalena Cernat, Senior Client Manager - Leo Burnett Romania // Corina Bratu, Senior Strategic Planner - Leo Burnett Romania // Victor Stroe, Head of Planning & Associate Director - Leo Burnett Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania - Telekom Romania // Andreas Elsner, Chief Commercial Officer - Telekom Romania // Oana Nastase, Senior Digital Planner - Leo Burnett Romania.

Creative Reel

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Images of Creative Work


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