ING - Stay@HomeBank

Public Case Summary

Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image

Public Case Summary:
This is a campaign that leveraged a time of severe pandemic restrictions and lock down and gave it an optimistic outlook that even when everything must continue @home, banking continues easy with ING Home’Bank. The campaign had the highest advertising awareness and call to action in the category and persuaded potential clients and secondary client to consider ING as a main bank.

Team: Valentin Suciu // Creative Director Jazz Communication, Roxana Ionita // Sr. Account Manager Jazz Communication, Corneliu Dobrea // Art Director Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Erna Vitalariu // Senior Content Marketing Specialist ING BANK, Silvia Mihailescu // Marketing and Communication Director ING BANK, Irina Popescu // Senior Marketing Specialist ING BANK, Wenka Onje Booij // Brand & Marketing Lead ING BANK, Silvia Jalea // External & Internal Communication Lead ING BANK, Iuliana Duta // Senior Social Media Specialist ING BANK, Corina Manole // Senior Content Marketing ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Simona Straut // Marketing Operations Manager ING BANK, Andreea Siran // Copywriter, Cătălina Groza // Copywriter, Felicia Stoica // Senior Copywriter.

Creative Reel

Images of Creative Work

Key Visual 1

Key Visual 2

Social Media post

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