Public Case Summary

Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment

Public Case Summary:
Enabling the magic experience of parents telling a bedtime story to their kids, even if they are separated by thousands of kilometers is already a winning story proving how technology can be used to help people, regardless of the evaluating criteria.

But when this initiative comes as a proof of brand’s mantra and the results exceed any expectation, we believe it should qualify for an Effie as proof that it is possible to build a brand through utility.

Team: Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Victor Stroe, Head of Planning & Associate Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Mihai Lucanu, Head of Client Business Management - LEO BURNETT // Maria Ilea, Digital Client Manager - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Andreas Elsner, Chief Commercial Officer - Telekom Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania - Telekom Romania.

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