Pufina - Strong & Soft 2
Campaign: Strong & Soft 2
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising
Public Case Summary:
This is a campaign designed for the pre-Covid times to boost market share despite being on the 3rd place in media spend, which succeeded to face the unexpected pandemic implications and achieve unexpected results. The secret: showed that Pufina is inspired by the delicacy of the strong father-daughter relationship portrayed by CRBL and his daughter. By the end of 2020 Pufina grew sales value almost 4 times versus market growth and was the only brand that increased market share and TOM.
Team: Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director Connect Media, Carmen Opris // General Manager Promis Advertising, Georgeta Ivan // Account Promis Advertising, Andrei Stanciu // Copywriter, Mircea Vlase // Art Director, Raluca Craioveanu // Account Director, Irina Matei // Account Manage, Manuela Obreja // Brand Manager, Cristian Todean // Junior Brand Manager & Designer
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