telekom - Tadaaam GigaWeekend
Information
Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
Background/Objectives
Strategy
Results
Background/objectives: Establish an emotional connection with Romanian youth.
Strategy: This case is about creating TADAAAM, an online & offline communication platform that overturned youngsters perception about TELEKOM: from an ignored brand to an exciting cool presence in their lives.
Results: TELEKOM reversed a declining trend in both business and image.
Outdoor
Telekom ATL Gigaweekend
Telekom ATL Joi
Telekom ATL Luni
Radio
Gigaweekend Radio
Online
Gigaweekend and Tadaaam
Gigaweekend Leaflet
Gigaweekend Poster
Gigaweekend Press Ad
Outdoor
Gigaweekend Ooh
