Telekom - Tadaam
Information
Campaign: Tadaaam
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
Background/Objectives
Strategy
Results
Background/objectives: Establish an emotional connection with Romanian youth.
Strategy: This case is about creating TADAAAM, an online & offline communication platform that overturned youngsters perception about TELEKOM: from an ignored brand to an exciting cool presence in their lives.
Results: TELEKOM reversed a declining trend in both business and image.