OMV Petrom - Țară, Țară vrem campioane!

Information

Campaign: Țară, Țară vrem campioane!
Client: OMV Petrom
Brand: OMV Petrom
Entrant Agency: Leo Burnett Group
Media Agency: Optimedia
Credits: Media Pro Group

Background/Objectives

Strategy

Results

Background/objectives: Create a campaign that will reignite the future of Romanian gymnastics by increasing the selection base of potential future performers!

Strategy: Transform selections from an anonymous scouting initiative into a top class event to discover the future champions, by involving the finest names Romanian gymnastics has to offer.

Results: Our campaign generated huge participation for the selections, over 1.500 young girls attended the “Tara, tara, vrem campioane” caravan.