TAROM - TAROM, wherever longing takes you
Information
Campaign: TAROM, Wherever Longing Takes You
Brand: TAROM
Client: TAROM
Submitted by: Propaganda
Background/Objectives
Strategy
Results
Background/objectives:
Reestablish TAROM as a powerful brand in the air transportation market and increase sales (especially direct sales) for the company overall.
Strategy:
In a market owned by low-cost companies and focused on addressing price sensitive Romanians with special, limited offers, TAROM focused on an established consumer (financially wise), addressing the missing link of a career-oriented life: the feeling of longing.
Results:
TAROM managed to regain its powerful position in term of brand indicators and more, to drive sales and increase its market share, for the first time in many years.
TV
Radio
Digital
