Tazz - Cooking out of love takes time
Information
Public Case Summary
Campaign: Cooking out of love takes time
Brand: Tazz
Lead Agency: Jam Session Agency
When it comes to contextual, relevant and insightful local content, Tazz goes all in. Its International Women's Day campaign defied market challenges and the negative spring seasonality to deliver impressive results:
+82% GMV (Gross Merchandise Value), +79% Orders and +179% Traffic in Flowers/Gifts section versus same period last year. In addition, the hero video went viral, achieving x8.3 times the average distribution on Tazz's Facebook page, with 417,000 Organic Reach and a more than three times higher YouTube View Rate versus the category benchmark.
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