Tazz bu eMag - Tazz delivers (almost) anything
Campaign: Tazz delivers (almost) anything
Brand: Tazz by eMAG
Client: HCL Online Advertising
Lead Agency: Jazz Communication
Contributing Agency: United Media Services
Public Case Summary:
This is the story of how a newcomer in the fast delivery category took on the leader with a rebellious approach and a non-advertising communication that transformed a 50 times lower investment into a 13 times higher growth rate versus leader's 4 times growth rate. The secret: the campaign built around a music artists mash-up branded content not only made Tazz the talk of the town, but it also changed the communication standards of the category and proved that a progressive delivery app deserves a bold and rebellious approach
Team: Valentin Suciu // Creative Partner Jazz Communication, Irina Pencea // Managing Partner Jazz Communication, Oana Oprea // Creative Planner Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Bogdan Apalaghiei // Art Director Jazz Communication, Gabriel Nistoran // Performance Manager HCL Online Advertising, Andrada Farcas // Copywriter HCL Online Advertising, Mihai Brenda // Chief Commercial Officer HCL Online Advertising, Alin Serban // CEO HCL Online Advertising, Dragoş Andronache // Head of Digital United Media Services, Lavinia Ghise // Senior Performance Manager United Media Services, Cătălina Ciociltan // Digital Strategy Director United Media Services, Cezarina Ionita // Art Director , Iasmina Jianu // Marketing Manager , Cătălina Groza // Copywriter
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