Tazz - Tazz gets cravings

After 3 years of spectacular growth, Tazz (2nd player on the market and the only local one) was in a sensitive position, culminating with historically negative values of New Clients (-17% YoY). The stagnant market, with financially-cautious consumers and competitors with global kits and big budgets, made recruiting New Clients challenging.
The new Executional Platform "Tazz gets cravings" managed to break the functional & promotional pattern in the category and generate impressive results: +19% New Clients YoY, +14,4% Direct Traffic YoY, Record values in Top of Mind & App Installs.