Teach For Romania - Book Heroes vs. Functional Illiteracy
Information
Public Case Summary
Campaign: Book Heroes vs. Functional Illiteracy
Brand: Teach For Romania
Lead Agency: Cohn & Jansen Creative Network
BOOK HEROES VS. FUNCTIONAL ILLITERACY:a call-to-arms campaign, asking teachers to join the fight against functional illiteracy, to preserve what they cherish most: Romania’s culture and values.
WE HAD EXTRAORDINARY RESULTS : we got 24% more teachers than last year, impacted 200 schools and helped over 19000 kids to have a shot at proper education and break their vulnerability cycle.
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Images of Creative Work
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