Kaufland - The ABC of a Good Living
Information
Campaign: The ABC of a Good Living
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Background/Objectives
Strategy
Results
Background/objectives:
Develop a brand platform that will transmit Kaufland vision, while being a support for its fight against the aggressive movements on the retail market.
Strategy:
Kaufland would become that voice on the market that would inspire and provide the means for Romanians to better their lives.
Results:
Kaufland not only met the objectives, but increased its value MS, attracted a premium target, while improving all its core brand attributes.
TV
OOH



Digital
Other
