Samsung - The Banknote Concerts
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Public Case Summary:
To prove innovation can break preconceived conventions - even when experiencing classical music - Samsung gave all Romanians the chance to experience the elite Enescu music festival at their fingertips, with the help of technology - by scanning the common 5 lei banknote.
Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania - LEO BURNETT // Monica Jitariuc, Managing Director - MSL The Practice // Raluca Acuculitei, Brand Communication Executive - LEO BURNETT // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Andrei Nica, Group Creative Director - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frînculescu, Art Director - LEO BURNETT // Adina Redeș, Brand Communication Director - LEO BURNETT // Monica Iosif, Senior Brand Communication Manager - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania - SAMSUNG ROMANIA.
Creative Reel
Images of Creative Work
Mobile
Outdoor
