Noroc - The beer that cheers to Dads
Information
Campaign: The beer that cheers to Dads
Brand: Noroc
Client: Bergenbier S.A.
Submitted by: Leo Burnett Group/ Publicis One România
Contributing Agency: Zenith Romania
Background/Objectives
Strategy
Results
Background/objectives:
Grow Noroc market share in the segment by consolidating brand equity.
Strategy:
Deep consumer understanding fueled a radical change for NOROC communication strategy, while also challenging the stereotypical portray of low income men in advertising.
Results:
All objectives were achieved and surpassed.
Poster
