AVStore - The Black Friday Live Auction

Information

Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by: Webstyler

Background/Objectives

Strategy

Results

Background/objectives:

This is the story of how the leader of the premium audio products market attracted a new type of customer in a market that seemed limited to the niche of connoisseurs, a marketing move that significantly grew its business.

Strategy:

We created the first HiFi products public auction event for connoisseurs in order to create big interest and buzz around AVstore’s Black Friday offer for non-connoisseurs.

Results:

Both sales and order objectives were surpassed.