AVStore - The Black Friday Live Auction

Information

Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by: Webstyler

Background/Objectives
Strategy
Results

Background/objectives:

This is the story of how the leader of the premium audio products market attracted a new type of customer in a market that seemed limited to the niche of connoisseurs, a marketing move that significantly grew its business.

Strategy:

We created the first HiFi products public auction event for connoisseurs in order to create big interest and buzz around AVstore’s Black Friday offer for non-connoisseurs.

Results:

Both sales and order objectives were surpassed.

INTERNET

1. Digital Video AVstore BF

2. Facebook Ad for Event

3. Auction products promo

RADIO

AVstore Radio BF

AUCTION EVENT

1. cut from facebook live broadcast

2. cut from partner blogger video

OTHER

1. Landing page-AVstore-BF

2. Facebook Bidding Users

Click to access the login or register cheese