Timișoreana - The Brewer’s Secret

Information

Campaign: The Brewer’s Secret
Brand: Timișoreana
Client: Ursus Breweries
Submitted by: GMP Advertising
Contributing Agency: Media Investment

Background/Objectives

Strategy

Results

Background/objectives:
Timișoreana launched the first unpasteurized beer brand on the Romanian market, opening up a new consumption sub-category .

Strategy:
Timișoreana Unpasteurised was introduced as the brewer’s secret, making everyone curious to try it.

Results:
The campaign surpassed all its business and image objectives.

TV