Cris-Tim - The Clean Label
Information
Campaign: The Clean Label
Brand: Cris-Tim
Client: Cris-Tim
Submitted by: GMP Advertising
Contributing agencies: GMP PR, Webstyler, Go Studio
Background/Objectives
Strategy
Results
Background/objectives:
Cris-Tim revolutionized the processed meat market in Romania by launching the “clean label”, a unique concept mean to change consumer’s perception towards its whole range of products.
Strategy:
Cris-Tim demonstrated how its products are always its main priority thus building trust and consideration as a responsible producer.
Results:
All campaign objectives were met or surpassed and a new quality standard was set for the whole category.
TV
Point of Purchase
Online
Other
