Aptamil - The complete motherhood assistant

Information

Campaign: The complete motherhood assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER
Contributing Agencies: GMP Advertising, Parenting Ads, Chapter 4 Communications Romania

Background/Objectives
Strategy
Results

Background/objectives:
On a decreasing market dominated by one big player Aptamil wanted to be the brand to keep growing in 2017.

Strategy:
Build and promote a brand utility platform that deals with all young mothers’ fears and insecurities, with a focus on their most important stress, their babies’ immunity.

Results:
Business, brand and digital relationship objectives were all surpassed making Aptamil a rising star of the market.

TV

Digital

Website

Newsletter

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