Staropramen - The Culture of Taste

Information

Campaign: The Culture of Taste
Client: Bergenbier S.A.
Brand: Staropramen
Submitted by: FCB Bucharest
Contributing Agency: V8 Interactive

Background/Objectives

Strategy

Results

Background/objectives:

Generate awareness and trial for Staropramen by engaging the shoppers through in-store activations that disrupts their regular shopping process and continues the trial platform started during the summer.

Strategy:

Starting from the shoppers’ regular behavior, the strategy was to put entertainment onto the shopping list by showing people how Staropramen could infuse with culture even the shopping experience through disruptive elements.

Results:

By creating out-of-the-box instore activations, we convinced people to try out a different kind of lager beer in a category where it’s hard to believe that the beer taste can still surprise you.