Orange - The Dragobytes
Information
Campaign: The Dragobytes
Brand: Orange
Client: Orange România
Submitted by: Mullen Lowe Profero România
Contributing Agency: Initiative
Background/Objectives
Strategy
Results
Background/objectives:
At a time of sentimental overflow, Orange needed to promote its account management app, My Orange, which makes it easier for customers to interact with its services.
Strategy:
We enabled people to express their feelings through data usage, reframing megabytes as messengers of love and My Orange as their dispatch center.
Results:
Dragobytes spread across the internet, driving an increase in the number of My Orange active accounts, through both new accounts and reactivations. The campaign significantly improved app downloads and supported online sales.
Radio
Internet Advertising
Others
Direct Mail
