George - The First Intelligent Banking
Information
Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT
Background/Objectives
Strategy
Results
Background/objectives:
BCR was perceived like an old-fashioned bank, so launching George successfully in Romania was key to improving the bank’s digital channels perception and usage.
Strategy:
George is the first intelligent banking: it’s a piece of technology that acts like a human. He is greeted by cool tech brands, hangs out on Instagram, goes out in town to get coffee, launches his T-Shirts collection etc.
Results:
Right from its launch campaign, George became the top of mind digital banking brand and it improved the BCR’s digital channels usage.
TV
Outdoor
Digital
Other
