George - The First Intelligent Banking

Information

Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT

Background/Objectives
Strategy
Results

Background/objectives:

BCR was perceived like an old-fashioned bank, so launching George successfully in Romania was key to improving the bank’s digital channels perception and usage.

Strategy:

George is the first intelligent banking: it’s a piece of technology that acts like a human. He is greeted by cool tech brands, hangs out on Instagram, goes out in town to get coffee, launches his T-Shirts collection etc.

Results:

Right from its launch campaign, George became the top of mind digital banking brand and it improved the BCR’s digital channels usage.

TV

Outdoor

Digital

Other

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