Coca - Cola - The Gift of Listening

Public Case Summary

Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company România
Lead Agency: Publicis România
Contributing Agencies: UM România | Publicis Events

Public Case Summary:
Coca-Cola uncovers a deeper meaning of Christmas by presenting listening as the kindest gift of all. The message breaks the seasonal clutter and contributes to the brand recovering in its most prized KPI - Always doing something new, from Pepsi, while being under a global tongue in cheek attack from the irreverent blue. In volumes, Coca-Cola manages to grow above market growth and above Pepsi growth.

Team: Miruna Smeureanu, VP of Marketing - The Coca-Cola Company Romania // Adina Albu, Group Account Director - Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks - The Coca-Cola Company Romania // Ana Creih, Account Director - Publicis Romania // Alexandra Caraulani, Digital Manager - The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director - Publicis Romania // Andreea Cotet, Social Media Manager - The Coca-Cola Company Romania // Alina Neagu, Digital strategist - Publicis Romania // Silviu Nedelschi, Creative Director - Publicis Romania // Adriana Dinu, Digital Account Manager - Publicis Romania // Andra Balan, Marketing Executive - The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director - Publicis Romania // Camelia Efrimov, AV producer - Publicis Romania // Madalin Dragnea, Senior Art Director - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director - Publicis Events // Vlad Socianu, Art Director - Publicis Romania // Ioana Mihai, Senior Brand Strategist - Publicis Romania.

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