Radio Guerrilla - The Good Prevails (Binili Invinge)
Information
Campaign: The Good Prevails (Binili Invinge)
Client: Radio Guerrilla
Brand: Radio Guerrilla
Submitted by: Propaganda
Background/Objectives
Strategy
Results
Background/objectives:
In 2015, a petition raised 30.735 signatures to reinstate Radio Guerrilla’s powerful voice that promoted a society of values (in a landscape of radio stations showcasing mostly low quality entertainment), which had been silenced by some legal issues in 2013.
In 2016, Guerrilla wanted a re-launch campaign that would gain an audience twice the number of signatures.
Strategy:
Instead of a “bragging” re-launch, celebrate Guerrilla’s rebirth BY CELEBRATING THE PEOPLE THAT MADE IT HAPPEN
Results:
The results exceeded all our expectations, gaining an audience almost triple the number of signatures.