Asociația Inima Copiilor - The Heart Sewing Kit
Campaign: The Heart Sewing Kit
Brand: Asociația Inima Copiilor
Client: Asociația Inima Copiilor
Submitted by: Mercury360 Communications
Background/objectives:
In a chaotic fiscal year, with Asociatia Inima Copiilor needed funds to keep running its “medical missions” program: bringing foreign pediatric heart surgical doctors to Romania to operate children born with heart malformations at zero costs for their families.
Strategy:
Fundraising consisted of designing & marketing martisor-like, heart-shaped pins which people could personally sew, as symbol of heart surgery, during “love season” (February & March).
Results:
Fundraising objectives were surpassed; 40 lives of children born with heart malformations were saved; the funds amount allowed one pediatric doctor permanently moved to Romania.
Digital
Other
