Telekom - The internet is you
Information
Campaign: The internet is you
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Contributing agency: Media Investment
Background/Objectives
Strategy
Results
Background/objectives:
Winter is the peak season for telco brands compete in deals & promos, pushing smartphone offers as the perfect gift.
Strategy:
Telekom distinguished its Postpaid offer from the Xmas noise by positioning the benefit of Unlimited internet as the reflection of the Unlimited human spirit.
Results:
All objectives were surpassed with record sales.
Print Advertising
Poster
OOH
Internet Advertising
Landing Page
Online banners
