Carrefour - The Little Box of Greens
Campaign: The Little Box of Greens
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Contributing Agency: Graffiti PR
Public Case Summary:
Carrefour has a long-standing partnership with local producers, so when the pandemic came Carrefour decided to help both the producers sell their harvest and customers to have easy access to healthy food by creating a dedicated service that brought crates of fresh produce straight from the producers' farms to the customers' doors.
To make cooking with fresh greens more appealing, cooking influencers posted recipes they created with the box of produce we sent.
As a result, Carrefour increased its' fresh-food attribution and market-share.
Team: Otilia Coman // Copywriter Publicis România, Camelia Efrimov // Production Manager Publicis România, Ilinca Necula // Client Manager Publicis România, Irina Stoleru // Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Elena Tănase // Client Manager Publicis România, Corina Panait // Digital Client Manager Publicis România, Carmina Pohontu // Digital Client Manager Publicis România, Corina Tudor // Client Service Director Publicis România, Alina Silivestru // Digital & Media Specialist Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Luiza Vrînceanu // Head of Corporate Causes & CSR Carrefour, Narcis Horoianu // CMO Carrefour, Miruna Micsan // Brand Manager Carrefour, Oana Pascu // Project Manager Corporate Causes Carrefour, Ana Lixandru // Junior PR & CSR Specialist Graffiti PR, Irina Botezatu // PR& CSR Consultant Graffiti PR, Loredana Ianus // Communications Director Graffiti PR
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