Public Case Summary

Brand: Ursus Cooler
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

Public Case Summary:
We broke away from all the clichées of the flavored beer category and chose to create our own ‘Blue Ocean’ category: BERE-SUC / SUC-BERE, thus successfully appealing to more adults who were not considering a flavoured non-alco beer as a valid refreshment option. This disruptive strategic move was matched by the cut-through idea of creating the first Catdog character as the symbol of having the best of two worlds, with record results for brand, business and our category.

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ana Miculescu // Business Director LEO BURNETT, Andreea Sava // Brand Communication Manager LEO BURNETT, Victor Teioşanu // Head of Premium Brands Ursus Breweries, Cătălin Cirstea // Senior Brand Manager Ursus Breweries, Anca Voicu // Junior Brand Manager Ursus Breweries, Carina Toma // Group Creative Director Ursus Breweries, Alina Raduț // Senior Art Director Kubis, Paul Crăciunescu // Copywriter Kubis, Cristina Schițco // Group Account Director Kubis, Andreea Sirbu // Account Manager Kubis, Zoltan Barti // Digital Media Manager Media Investment, Dora Parfene // Media Manager Media Investment

Creative Reel

Images of Creative Work

Key Visual

Catdog character 1

Catdog character 2

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