Kaufland - The New You
Information
Campaign: The New You
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group/ Publicis One România
Contributing Agency: Universal McCann
Background/Objectives
Strategy
Results
Background/objectives:
Our challenge was to change the years-long cheap perception that Kaufland was having and attract new, up-scale clients who were not considered Kaufland and thus, increase sales.
Strategy:
Position Kaufland products and experiences as facilitator of self-development and evolution, towards a better self.
Results:
All results surpassed objectives.
TV
OOH
Direct Mail
