Taco Bell - The Only Taco Bell On A 1208KM Radius
Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by:McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA, UM ROMANIA, GOLIN
Background/objectives:
Taco Bell was launching in Bucharest, fighting an aggressive competition in terms of offer & products in 2 food courts: Baneasa Mall and Mega Mall, challenging consumers with rather unknown type of food and culture with higher prices than average fast-food menus and limited budget.
Strategy:
‘THE ONLY TACO BELL ON A 1208 KM RADIUS’ restored national pride among the CEE neighbors, usually more updated with novelties than Romanians, all with strategic OOH and digital.
Results:
We almost doubled all sales and traffic objectives while breaking all Taco European opening records.
Internet Advertising
OOH
