Taco Bell - The Only Taco Bell On A 1208KM Radius

Information

Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by:McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA, UM ROMANIA, GOLIN

Background/Objectives
Strategy
Results

Background/objectives:
Taco Bell was launching in Bucharest, fighting an aggressive competition in terms of offer & products in 2 food courts: Baneasa Mall and Mega Mall, challenging consumers with rather unknown type of food and culture with higher prices than average fast-food menus and limited budget.

Strategy:
‘THE ONLY TACO BELL ON A 1208 KM RADIUS’ restored national pride among the CEE neighbors, usually more updated with novelties than Romanians, all with strategic OOH and digital.

Results:
We almost doubled all sales and traffic objectives while breaking all Taco European opening records.

Internet Advertising

OOH

Other

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