Hochland - The Poetry of Taste
Information
Campaign: The Poetry of Taste
Brand: Hochland
Client: Hochland
Submitted by: Leo Burnett România
Background/Objectives
Strategy
Results
Background/objectives:
Hochland’s triple challenge: no relationship with the millennial target, main competitor (Lactalis) became a superpower by purchasing Albalact and Covalact and CNA new rule forcing the brand to reinvent its iconic communication.
Strategy:
“The poetry of taste”: the world discovered through Hochland’s lenses.
Building on the famous “priveste cerul” writings on the wall, we created a vision where Hochland inspires people to pause and discover the beauty around them.
Results:
The campaign secured market leadership across whole portfolio, grew our millennial target while building an emotional connection with them.
TV
Outdoor
Digital
