Pampers - The Real Experiment
Campaign: The Real Experiment
Brand: Pampers
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom
Public Case Summary:
Reversing negative sales trend fueled by Moms' support for challenger brands, a real experiment proved to real competition Moms how performs better and created the entire campaign from their real AHA moments.
Team: Irina Becher // Creative Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Alexandru Savescu // Art Director LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Anca Vrabiescu // Digital Account & Planning Manager Performance Mediacom România, Monica Petricica Monica Petricica // Strategic & Activation Planning Lead Mediacom România
Creative Reel
Images of Creative Work
Retargetting Banner
Social Media Post 1
Social Media Post 2
Social Media Post 3
Social Media Demo
