Romanian Police - The Survivors
Information
Campaign: The Survivors
Client: Romanian Police
Brand: General Inspectorate of Romanian Police - Traffic Police Directorate
Submitted by: Mercury 360 Communication
Background/Objectives
Strategy
Results
Background/objectives:
The Romanian Police needed a persuasive angle to tell the same old story: seat belt means life. We developed an awareness campaign in order to show the terrible consequences for not wearing the seat belt.
Strategy:
We brought to life the story of accidents through its real survivors, the car seats, in an Outdoor Museum of Car Seats. They narrated through technology the stories of the people who died sitting on them without wearing the seat belt.
Results:
We reversed the deaths statistics for the first time in the last three years.
Outdoor
HOME PAGE WESITE
FACEBOOK POST
BANNER
BANNER INSTANCES
OUTDOOR
BOARD - SURVIVORS - OOH
OTHER
BOARD - SURVIVORS - PR
BOARD - SURVIVORS - GUERILLA
