ETI European Food - The Taste of Having Fun
Information
Campaign: The Taste of Having Fun
Client: ETI European Food
Brand: ETI Puf
Submitted by: Ogilvy România
Background/Objectives
Strategy
Results
Background/objectives:
Shape product credentials, build brand distinctiveness and raise awareness for ETI Puf in the crowded confectionary category, having never benefited of any communication in Romania before.
Strategy:
Make the teenagers choose ETI Puf as the snack that best represented their always playful and cool attitude - humanize the four marshmallows and turn them into the new music celebrities that teens would fall in love with.
Results:
We organically engaged the most unengageable audience and doubled our market share within 8 months.
TV
TVC - The Rap Battle
OUTDOOR
OOH - Bus Shelter
OOH
OTHER
Amplification
