Aqua Carpatica - The taste of Purity
Information
Campaign: The taste of Purity
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT
Contributing Agency: Media Investment - Media Agency, Atelieru de internet - Digital Agency
Background/Objectives
Strategy
Results
Background/objectives:
As a small player in the carbonated water category, Aqua Carpatica had to raise people’s curiosity about its product, to get more sales and increase its market shares.
Strategy:
Introducing two intriguing ideas: the taste of the pure water, explained by the only accredited water sommelier in the world, Martin Riese.
Results:
Aqua Carpatica raised its sales and advanced 3 positions in the market charts.
Internet Advertising
