Timisoreana - The Unconditional Supporter of Football
Campaign: The Unconditional Supporter of Football
Brand: Timișoreana
Client: ASAHI ROMÂNIA
Lead Agency: Publicis România
Contributing Agencies: Kaleidoscope-Proximity| Media Investment | MSL The Practice România
Public Case Summary:
This is a story of a stubborn brand that relentlessly keeps believing in a national symbol. Even though everyone abandons it. Even though there are all the rational reasons to abandon it. And, what do you know? It proves to be right not to leave it.
Team: Ioana Mihai, Senior Brand Strategist - Publicis Romania // Marek Dvorak, VP of Marketing - ASAHI ROMANIA // Camelia Eremia, Client Service Director - MSL The Practice Romania // Theodor Sandu, Group Creative Director - Publicis Romania // Oana Alexandru, PR Manager - MSL The Practice Romania // Titus Dumitrescu, Creative Director - Publicis Romania // Virginia Nutuloiu, Media director - Media Investment // Ionut Iordache, Senior Copywriter - Publicis Romania // Veronica Postelnicu, Media director - Media Investment // Razvan Banica, Art Director - Publicis Romania // Zoltan Barti, Digital media director - Media Investment // Anamaria Ionita, Group Account Director - Publicis Romania // Anamaria Banica, Digital Account Manager - Publicis Romania // Andrei Purecel, Account Executive - Publicis Romania // Cristian Buha, Account Manager - Publicis Romania // Sonia Dao, Digital account executive - Publicis Romania // Iulia Dobre, Senior Brand Manager - ASAHI ROMANIA // Victor Popa, Media director - ASAHI ROMANIA // Alexandra Silav, Brand Manager - ASAHI ROMANIA // Camelia Efrimov, AV producer - Publicis Romania.