Bucovina - Thirst yourself
Information
Campaign: Thirst yourself
Client: Rio Bucovina
Brand: Bucovina
Submitted by: FCB Bucharest
Background/Objectives
Strategy
Results
Background/objectives:
For the summer of 2016, we were challenged to re-launch Bucovina through a campaign that would help the brand catch up with the competition in terms of appeal and secure the business against the competition strategy.
Strategy:
Use Bucovina’s main product attribute – balance – and turn it into a relevant brand promise that is strongly rooted in the target’s emotional needs.
Results:
As a result of the campaign, Bucovina managed to outperform all competitors in terms of growth evolution, while increasing sales significantly.
TV
Bucovina_30s_EN
Play Video
INTERNET
Website design
SOCIAL MEDIA
FB post_Emotions
FB post_Water
IN STORE
POP Display_Cells
POP Display_Tear Drop
