Curtea Veche Publishing - #TimeToRead
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Public Case Summary:
Curtea Veche Publishing proved that there is #TimeToRead, no matter how tied-up our lives are. The campaign debunked the most often invoked reason – the lack of time – through the power of example, given by the busiest and successful celebrities people looked up to.
Playing things simply paid back: going where people were, sharing the message through those they followed, the campaign reached 10 times more people than estimated and truly impacted Romanians’ attitudes towards reading. 100% organically, with no media budget.
Team: Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Adriana Pașcan, Creative Directo - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Fulvia Olaru, Brand Communication Manager - LEO BURNETT // Miruna Meirosu, PR Manager - Curtea Veche Publishing // Barna Nemethi, Executive Director - Curtea Veche Publishing.
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