Storia.ro - To find a house
Information
Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România
Contributing Agencies: Conversion, MSLGROUP The Practice
Background/Objectives
Strategy
Results
Background/objectives:
Launch Storia a new and expensive real estate platform in a market boosting with expertise and free options.
Strategy:
Understanding the buying process, made us realize that people had the ideal house in their mind from the very beginning. If we wanted them to choose Storia we needed to prove we can get help them find the Ideal Home.
Results:
In 8 months Storia has become the 2nd most used platform in the category and perception wise the EXPERT and the MOST PROGRESIVE brand.
TVC
Internet Advertising
Outdoor
Direct Mail
